Today’s discerning shoppers are always on the lookout for the latest technology. They invest in 4K TVs, the latest i Phones, and cutting-edge gadgets. So, it’s hard to imagine these tech-savvy individuals settling for outdated technology, like DVD players from the early 2000s. Yet, when it comes to diamonds, many are still offered stones cut to the standards of previous generations. Why is that?
Embracing New Technology in Diamonds
Hearts & Arrows (H&A) Ideal cut diamonds represent a significant leap forward in diamond technology. These modern diamonds are designed using CAD technology and cut with precision by computer-driven cutting wheels. They are graded and quantified using sophisticated computer models that measure brilliance, scintillation, and light performance. Simply put, these diamonds are the epitome of 21st-century innovation—they are not your father’s diamonds.
Educating Today’s Consumer
It’s crucial to educate today’s tech-savvy consumers about the advancements in diamond cutting. Settling for an ordinary diamond means missing out on state-of-the-art technology. While diamonds have always come in various sizes, colors, and clarities, the cutting techniques of the past simply can’t compare to what is available today.
When advising customers, emphasize that if they need to make compromises to stay within their budget, they should consider adjusting color, clarity, or carat size, but never the cut. The cut is what defines the beauty and brilliance of the diamond, and with modern H&A Ideal cuts, they no longer have to accept inferior quality.
More Choices, Better Diamonds
Unlike previous generations, today’s buyers have access to superior cutting techniques that enhance the diamond’s beauty. The 21st-century diamond offers options that weren’t available when their parents were shopping for an engagement ring. Times have changed, and so should their expectations. Encourage them to explore these high-tech, impeccably cut diamonds that truly represent the pinnacle of modern craftsmanship.
Hearts and Arrows Ideal Cut diamonds…the art of diamond cutting, perfected.
(Note: This is an updated version of my post from October 11, 2007)
