In 2008, we began offering diamonds online 24/7 to registered website members, providing a 3% discount on stones over 0.30ct, free FedEx shipping, and 30-day terms. Over 16 years, customers have repeatedly returned to explore our stock, particularly for Ideal Cut and Hearts and Arrows diamonds. We later introduced a platform with an algorithm to estimate the weight and price of specific melee diamond orders, aiding jewelers and CAD designers in pricing and holding orders for up to three days while they wait for confirmation. Images were added to enhance the shopping experience and finally Blow-out pricing on selected items. Retail trade members are encouraged to register and benefit from these features and some very nice goods!